Poster Analysis - Taken

Poster for the first 'Taken' film.

In the poster ‘Taken’ there is an overall theme of mystery, which conforms to one of the stereotypes of thriller movies. The poster overall doesn't feature any bright colours, giving the viewer the impression the character is likely to be in a serious ‘redemption’ situation.

The main image shows the protagonist. The image is central and in front of most items situated in the poster, this makes him stand out from the plain grey background.

The character on the poster conforming to thriller movies is the hero, possibly in this case a bit of a vigilante. The clothes the hero is wearing gives the idea of concealment and mystery through the dark plain clothes which actually goes against the typical image of a hero character in most films, combined with his profile of half of him in the shadows, this possibly suggests that there is more to him than meets the eye and again going with the idea of possibly a vigilante style character.

A main theme is this (and other thriller posters) is the use of weaponry in the photograph it portrays a masculine styled movie with the female characters situated in the background of the poster, by displaying this prop it immediately shows the genre of the film and allows the audience to build up expectations before watching the film. Perhaps if we relate to Propps’ character types she could be the princess, stereotypically the prize at the end of the movie if not maybe some sort of donor to help the hero along his quest as this is stereotypical for thriller movies i.e. this is how the mass population will interpret it, authority is represented positively, this borders onto the Marxism idea of audience models. Through the hero having his pistol half drawn this suggests and element of action and quite possibly a disequilibrium in the story which he hopes to rectify with the use of that gun.

On the poster the creators use ‘expert witnesses’ as a way of promoting the poster calling it “the best action flick since Bourne” suggesting that the movie isn't necessarily your stereotypical action thriller, this in turn will engage the audience making it more attractive for them to go and see it.

The messages on the poster are a mixture of visual and written. Through the costume of the protagonist it communicates with the viewers of the poster the style of the movie. A message is also given across through the use of the bold words on the tagline such as “TAKEN” “HUNT” “FIND” “KILL” these words suggest deceit and murder all themes of a thriller that would appeal to their key audience as these films show situations which ordinary people wouldn't get to experience such as guns, fast cars etc. The specific words are in a different colour (white) so that they stand out, this also gives the audience a sense of how they link together including how they link to the story.