Going first of all by gender I have fount from the BFI's statistics that "A wide range of genres appealed to women, whereas action films, comedies and thrillers were popular with men". Therefore this suggests that for a thriller movie opening it would pay off to be more male orientated since it is one of the top 3 most popular genres for males.
In Figure 11.4 it shows you the overall breakdown for the percentage of sales collected by each genre as a whole. The most popular genres (as expected) are Action/ Adventure, Comedy and Dramas with over 60% of the total sales for 2013. Thriller is the 5th most popular genre in the table with 8.3% of sales in terms of movies released for that year.
My second screenshot in Figure 4.1 we are looking at specifically 'films in the UK and Republic of Ireland by genre' (2013) gross by the box office. In this table thriller and thriller movies are ranked much lower than the sales breakdown. Most popular films in this instance were animation films (Despicable Me 2) making £246.6 million that year. For the UK box office thrillers were ranked place 12 with a gross profit of £29.1 million and the top performing film as Prisoners. This is because genres such as animation, action and comedies have alot more appeal to the younger and family groups, they are a much more 'all round' genre which everyone will enjoy as oppose to the thriller genre which is stereotypically more of a masculine genre.
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