Design of our production company logo

Waterfront Productions

These graphics below are initial designs for our production company logo WaterFront Productions. The idea was to fit in with the idea of the movie name Hightide as our thiller is set in a coastal environment, but then we attempted to add connotations of a thriller/ horror theme to the font this includes the colour used as well. We researched and experimented with colours typically used for movies of the thriller/ horror genre. 

This we decided would be the basis of our logo as it connotates the coastal theme, however the colours were too bright and fonts which seemed to formal. Blue connotates health, healing, tranquility, understanding, and softness which would not be appropriate for the material in our story, it would suggest that out film was more children's fantasy than thriller.

This one was an improvement as the colours were darker and high contrast making it stand out. It has a paranormal theme to the logo of the wave however the font still was too fancy/ formal. The ghostly theme was created using the brush tool on  Adobe Illustrator CS6.

With this design we focused mainly on the font where we gave the logo a worn out grunge theme making it more appealing and more noticeable as a thriller/ horror movie production company. It looked as though it was scratched onto a black background making it seem slightly eerie.

This is our final design of WaterFront Productions. As you can see we changed the colours of the  font to a bright red representing blood, power and gives it masculine qualities. The letters are designed to look fractured and scratched. The 'F' is broken off and it is as though the person writing the letter 'S' has been dragged off when it continues almost off of the page. The wave logo denotes water and drowning making people feel uneasy and consumed by the words. The wave could also be represented as a streak of blood across the logo to emphasise the horror sub-genre.